About Callara
The patient engagement platform built for pharmacy
Callara gives independent pharmacies the tools to capture more revenue, communicate with patients at scale, and automate the work that keeps your staff on the phone instead of at the counter.
The platform
Four products, one platform
OTC Benefits
Upload your patient list and Callara identifies which patients have OTC benefits, verifies their eligibility, and generates broadcast lists so you can reach them with one click.
Learn moreBusiness Texting
A full two-way SMS inbox for your pharmacy. Templates, broadcasts, contact management, staff assignment, and conversation threading. Replace your current messaging platform.
Callara AI
An AI assistant that handles patient texts automatically. Prescription lookups, refill requests, pharmacy questions, and smart escalation to staff when clinical judgment is needed.
Learn moreMedSync
Medication synchronization analysis that identifies patients with overlapping fill dates and recommends alignment. Improves adherence scores and reduces pharmacy workload.
Built for pharmacy
Not a generic messaging tool with a pharmacy skin
Callara was built inside an independent pharmacy. Every feature exists because a pharmacist, technician, or patient needed it.
Pioneer Rx integration
Live prescription lookups, refill submission, and insurance data. Not a batch sync.
Patient verification
Every patient is verified before any clinical information is shared.
Smart escalation
AI knows when to step back. Clinical questions go to staff with full context attached.
70 languages
Patients can text in any language. Callara translates in real time, both directions.
HIPAA compliant
BAA signed with every vendor. PHI masked in logs. HIPAA controls throughout; SOC 2 audit underway.
Multi-location
Per-location AI controls, staff assignment, and analytics. One platform across all your stores.
From the founder
I built Callara because I watched the same pharmacy answer the same questions hundreds of times a day while patients waited and staff burned out.
Callara started at Avant Pharmacy in Charlotte, NC. Every feature was built to solve a real problem we saw behind the bench. The AI assistant came first, then MedSync, then the inbox, then OTC benefits capture. Each one exists because someone at the pharmacy said "we need this."
Jack Novansy
Founder, Callara
Chief Digital Officer
Hiral is a product manager turned builder. She holds a B.S. in Management Information Systems with a minor in Systems Engineering, and spent her career shaping digital products at scale: Product Manager for Search, Recommendations, ML, and Browse at Levi's, and an Associate Product Manager at Lowe's, before joining Callara.
She owns the analytics dashboard, knowledge base, and hybrid document search. She picked up Callara's AI-assisted development workflow and was shipping production code independently within days of joining, bringing a product eye to everything the platform does.
Hiral Patel
Chief Digital Officer, Callara
See it in action
30-minute walkthrough tailored to your pharmacy. We will show you real data from a pharmacy like yours.