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    About Callara

    Built by a pharmacist, for the moment a drug is prescribed

    Callara started at a pharmacy counter in Charlotte, NC, answering patient texts. Our focus now is one step earlier, when coverage and patient cost decide whether a prescription gets filled.

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    Jack Novansy, PharmD, founder of Callara, in a pharmacy
    Founder and CEOJack Novansy, PharmD, MBA

    From the founder

    Jack spent 14 years in pharmacy and directed a 340B contract pharmacy.

    Every day I watched patients leave without the medication their doctor prescribed, because their plan wouldn’t cover it or they couldn’t afford it.

    I built Callara so prescribers see coverage and cost while the patient is still in the room, and so pharmacies can find the OTC benefit dollars their patients already have.

    Jack Novansy, PharmD, MBAFounder and CEO

    What Callara does

    From the exam room to the pharmacy counter.

    One prescription, followed from the moment it’s written to the completed, paid fill.

    1. Our focus now

      In the exam room

      The prescriber sees coverage and patient cost while the patient is still in the room.

    2. At the pharmacy

      Each prescription is followed to the completed, paid fill.

    3. Where Callara started

      At the counter

      Two-way texting, Callara AI in 70 languages and OTC benefit capture.

      A clay patient texting her pharmacy

    Example

    See how it works

    How we work

    A pharmacist’s judgment, in code.

    • Clinical guardrailsCallara never recommends switching a patient off a drug they’re already on, and it leaves out drug classes where a switch is risky.
    • Numbers you can checkPricing, eligibility and every figure we report come from deterministic code run on source data, so each one can be reproduced.
    • HIPAA, end to endA BAA with every vendor, PHI masked in logs and role-based access. SOC 2 audit underway.
    • Beside your systemsInstalls from the browser and runs beside your health record. The PioneerRx fill feed is live today. Other pharmacy systems are scoped at onboarding.
    A clay pharmacist standing on the access card
    Hiral Patel, Chief Digital Officer at Callara

    The team

    Hiral Patel

    Chief Digital Officer

    A product manager turned builder. Before Callara, Hiral was Product Manager for Search, Recommendations, ML and Browse at Levi’s, and an Associate Product Manager at Lowe’s.

    B.S. in Management Information Systems, minor in Systems Engineering

    See it in action.

    A 30-minute walkthrough on a program like yours, for health centers and the pharmacies that fill for them.

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    A clay pharmacist waving hello