Built by a pharmacist. For 340B programs and independent pharmacies.

    AI that grows revenue for clinics and pharmacies

    For 340B programs, capture more of the savings that fund patient care. For pharmacies, the OTC benefit dollars your patients already have.

    Book a Demo
    Clay figures of a clinician handing a prescription across the counter to a pharmacist

    Why Callara exists

    Prescriptions go unfilled.
    Benefits go unspent.

    At the clinic 98million

    prescriptions for new therapies were abandoned in 2023. Coverage and patient cost aren’t on the prescriber’s screen.

    IQVIA Institute, The Use of Medicines in the U.S. 2024
    At the pharmacy $5billion

    in Medicare Advantage OTC benefits go unclaimed each year. Patients don’t know what their benefit covers.

    Consumer Healthcare Products Association (CHPA)

    For 340B programs

    Capture more 340B savings. Fund more patient care.

    340B savings only reach your program when the covered option is prescribed, filled and paid. Callara shows coverage and what the patient pays while the patient is still in the room, then follows each prescription to the paid fill, so more of the savings your program earns come back to fund care.

    Prescribers make every clinical decision. Callara shows coverage and patient cost, never a margin.

    01

    At the clinic · Prescribed

    The prescriber sees the covered option and what the patient pays.

    Each option is ranked on coverage and priced across 340B, manufacturer assistance and your sliding scale. Providers see tiers and patient cost. The covered entity’s economics stay with your program.

    A clay prescriber pointing at the 340B options
    Tradjenta 5mg · 30 ct 340B eligible

    Preferred · covered by this plan

    BrandGenericPatient pays340B status
    Tradjentalinagliptin$2Preferred

    Full class ranking in the platform

    Covered-entity view · full 340B economics$•••

    Example

    02

    At the pharmacy · Dispensed

    The fill comes back from the pharmacy.

    Callara matches the logged decision to the fill event, whether the pharmacy is your contract partner or your own. The PioneerRx fill feed is live today. Other pharmacy systems are scoped at onboarding.

    A clay pharmacist checking the fill on a tablet
    Tradjenta 5mg · Robert M. Matched to decision
    1. Decision loggedAt the clinic · 9:42 AM
    2. FilledContract pharmacy · 11:05 AM
    3. Will CallThe bag is on the shelf
    4. Completed, paidIt left with the patient · 4:18 PM

    PioneerRx fill feed · live today

    Example

    03

    In your report · Captured

    See the savings your program captured, fill by fill.

    Every decision resolves as captured, leaked or not counted yet. A fill counts only once the register marks it completed and paid, so the report shows what actually reached the patient.

    A clay program lead reading the capture report
    Capture report Fill by fill
    DecisionFillResolved
    Medication ACompleted, paidCaptured
    Medication BWill CallNot counted yet
    Medication CNever completed hereLeaked
    Medication DCompleted, paidCaptured
    Covered-entity view · full 340B economics$•••

    Example

    Explore 340B programs

    For independent pharmacies

    Your patients’ OTC dollars, spent at your counter.

    Many Medicare Advantage plans load an allowance for over-the-counter items onto a card. Callara finds which of your patients have one, across 200+ plans and 10 card networks, and texts them a personal benefits page.Callara finds which of your patients have an OTC allowance and texts them a personal benefits page.

    1. 1Find likely benefitsMatch patient records to OTC plans and networks.
    2. 2Review the matchesSee which patients need further verification.
    3. 3Reach patientsOrganize outreach by benefit network.
    OTC benefits2,026 eligible
    High confidence1,048
    Likely eligible722
    Needs verification256
    APAnita P.UnitedHealthcare · UCard$165/mo
    RMRobert M.Aetna · OTC Health$75/mo

    Example

    A clay pharmacist leaning on the OTC dashboard A clay patient reading the text on her phone

    Between visits

    Your patients text. Callara answers. Your team stays at the counter.

    • Two-way texting from your pharmacy’s number, in one inbox for the whole team.
    • Callara AI answers routine questions in 70 languages while your staff reads English.
    • Clinical questions go to a person, with the whole conversation attached.
    Maria G.Callara AI active

    ¿Qué cubre mi beneficio OTC?

    Translated · What does my OTC benefit cover?

    Su plan incluye $75 al mes para vitaminas, analgésicos y artículos de primeros auxilios. Puede usarlo aquí en la farmacia.

    Sent in Spanish · Your plan includes $75 a month for vitamins, pain relief and first-aid items.

    ¿Puedo tomar esto con mi pastilla de la presión?

    Clinical question · sent to a pharmacist

    Example

    A clay pharmacy team member at her desk with a headset

    From pharmacy teams using Callara

    Callara has been a vast improvement from our previous messaging platform. … Also the UI is wonderful and easy to use and has a lot of internal functionality that I love.
    Zach Posey · Pharmacist, NC Pharmacy
    … It makes it much easier to connect and communicate with our patients. I especially love the ability to send pictures back and forth, which helps improve communication and patient care.
    Yeneisy Blanco · Pharmacy Technician, NC Pharmacy
    It’s efficient in terms of outreach and saving time on unnecessary phone calls for issues that can be addressed via text.
    Nappaye Hailey · Pharmacist, NC Pharmacy
    Callara has been an absolute win for me and my team!
    Christina · Pharmacy Technician, NC Pharmacy
    I think Callara Hub is an excellent tool.
    Georgette Hunter · Pharmacy Technician, NC Pharmacy
    Jack Novansy, PharmD, at the pharmacy counter

    From the founder

    I spent 14 years in pharmacy and directed a 340B contract pharmacy. Every day I watched patients leave without the medication their doctor prescribed, because their plan wouldn’t cover it or they couldn’t afford it. I built Callara so prescribers see coverage and cost while the patient is still in the room, and so pharmacies can find the OTC benefit dollars their patients already have.

    Jack Novansy, PharmD, MBAFounder and CEO

    See it with your own patients.

    We’ll run OTC capture and the 340B report against a pharmacy or program like yours.

    Book a Demo
    A clay pharmacist with arms open in welcome